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These Copywriting Mistakes Should Be Avoided At All Costs With Your Martial Arts School Advertising

1st December, 2010 - Posted by health news - No Comments

Copy-writing can be seen as one of the most respected professions out there. But people who start off with it usually find themselves in between tons of mistakes. You are about to learn about some copy writing blunders you need to steer clear of.

Never use negative words such as ‘don’t, won’t, can’t, etc’ because they have the effect of causing too much negative association with your product and sales copy, in general. If you need to express something that has to be negative, put your thinking cap on and find a positive worded expression for the negative word. For example, instead of using words that make the reader feel bad, use ones that help him/her get clearer and more positive about the product. There are really precious few times when you should use them, or can get away with using them, and the best copywriters just don’t use them.

How you ultimately achieve your objective of selling something is up to you, just sell it.

When you write copy, it needs to be able to be deciphered and nobody should be confused by it. Keep your paragraphs tiny and plenty of white space between them. People reading your copy will likely just skim through it, and that’s why you need to make sure it’s as readable as possible. When you’re creating your paragraphs, keep them only to a few sentences and make sure each one only has a single point. You must ensure that your prospects can just flow through your copy, so that’s why you’ll want to stay on topic throughout and never go off onto something else non-related. A good habit to get into that can help you write with flow is to write your copy just as you would a story. When you do it this way, you will typically create copy that’s sort of long, so you’ll always want to break it up with bullet points and lots of short, concise paragraphs. You want your readers to really get what you’re saying so that they’ll be more likely to purchase what you’re saying.

Try not to forget using a call to action, preferably one that is noticeable, at the end of your copy. All parts of your copy need to work together to achieve the most desired result which is a conversion to sales. While there are other factors such as the headline and the content that influence the conversion rate, but if you don’t have an effective call to action, none of these would work. Your readers need to be told to, “Click Here.” Don’t be afraid to tell them what to do, it’s necessary and a must thing you have to do.

If you want them to order your product, then specifically ask them to click on the order button and place the order.

In closing, if you want to be the best copywriter possible, make sure you stay away from these common mistakes.

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