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Valuable Considerations On Getting Seen Online As A Mumpreneur

15th April, 2010 - Posted by health news - No Comments

We live in really exciting times. You have so many opportunities open to you as a mumpreneur/mompreneur and many of these opportunities would be simply unheard of only a handful of years back.

There was a time when people who worked from home were looked at in a very poor light, if you remember. This was due to the fact that other people simply couldn’t conceive how it was possible to make money in this manner. Now, however everything has changed and you can make a go of your own business, turn a passion or hobby into money when working from home.

Traditionally, you had to spend long hours at boring Chambers of Commerce network meetings, or had to engage in other forms of “push” marketing at all times, but now you can be creative and develop a marketing plan for your business online.

1. The first thing that you need to remember is that you have to have a profile on one of the top professional networking websites, Linkedin for example. Sites such as this encourage professionals to interact and your profile will show that you are engaged in a certain type of business which may be of interest to them, as well.

2. Social media has exploded over the last few years. Not only is it a way to interact socially with friends, acquaintances and “soon-to-be” friends, but it can be a very powerful business marketing tool as well. Think about Facebook for example. Your Facebook account can be expanded to include a business page and if you let all your contacts and friends know about this, you can build up an army of “fans” for your business.

3. Use Twitter as a social media “mini-blog” to send highly targeted messages to your followers. It’s very simple to set up an account in your business name and to look for and start engaging with people who are interested in your niche. Whenever you send a message on Twitter, it is restricted to 140 characters or less, but this is nevertheless a very potent way of communicating and establishing yourself as an expert in your niche for good effect.

4. If you want to create great looking blogs, why not use WordPress as your tool? Blogs are very powerful but do take a lot of work, and you should be prepared to work on your creation each and every day. You have a lot of knowledge in your business and the blog can be a vehicle for you to transmit the fact that you know all of this, to those who may be interested and when you write one new post per day and publish, you’re on your way. It’s not at all difficult to do.

5. A lot of options are available to you if you want to use social media to push your business. Once you have your blog set up and have your Facebook and Twitter accounts established, you can start visiting other “authority” blogs and begin interacting.

The power of blogging is in the two-way interaction created when commenting on the blog posts. As comments appear, others will realize that there is activity going on and this will start a stream of traffic and further comments. Your aim is to use social media in its most viral form to help you.

Consider professional coaching advice to help you create your social media presence as a mumpreneur. Spend some of your time on the web engaging with these online life coaching experts, many of whom are dedicated to providing coaching for women in your position.

Amanda Alexander is Director of Coaching Mums and a highly acclaimed ICF-accredited coach who delivers professional coaching programmes to working mums who yearn for success, balance and fulfilment. Are you a juggling mom? Download our free eBook for working moms that will give you 5 simple and instant ways to balance your life right now!